Did you know,...

...that the costs for acquiring a new customer are five times as high as the costs for keeping an existing customer? This calculation should show you how to value a good relationship to your customers and how important it is to motivate your divers to continue their career in diving with you. It is in your hands, how they will represent you and your business.

Your customer put their lives into your hands, when they book their courses with you. So why not appreciate their confidence and offer them to continue with their diving with you? And additionally earn money with that?

It is all about building up personla relationships and even friendships with your customers and to recognise and meet their needs. Your customers start to trust you, as soon as they realise that you care for and about them. That is how you earn a loyal customer. To know what their individual needs and personal anxieties are, can help you to respond to them in a perfectly fitting way. It establishes a trustful relationship between you and your customer.

In this seminar we will talk about those relationships and about the "4-magic-Ps", which will help you to meet the needs and desires of people. We concentrate especially on the Diving-market and the needs of customers and Instructors. You will receive a certification about your skills for your future employer.